Panel Discussion | Purpose Over Profit | November 10, 2026

Panel Discussion | Purpose Over Profit | November 10, 2026

PURPOSE OVER PROFIT

Family Businesses With Non-Traditional Goals

What if success isn’t measured only by margins? Many family businesses are redefining what it means to win — prioritizing legacy, people, community, and impact right alongside profit. And yet, purpose-driven doesn’t mean profit-optional. It means being intentional about both.

Join us for a candid conversation with three local family business leaders who are building strong, sustainable organizations while pursuing goals that go beyond the bottom line. From for-profit to nonprofit models and across industries, each panelist brings a different perspective on how purpose shapes decisions, strategy, and growth.

Our guests include:


We’ll also hear opening insights from our sponsor, David Elder with Merit Financial Advisors, on how thoughtful financial stewardship supports long-term impact and multigenerational success.

Expect real stories. Honest lessons. Practical takeaways. And a room full of people who understand the unique balance of family and business.


What we’ll explore:

  • How purpose influences strategy and decision-making
  • Balancing mission with financial sustainability
  • Navigating family expectations alongside business goals
  • Defining success on your own terms

Event Details

📅 Tuesday, November 10, 2026
🕔 5:00 - 6:00 p.m. | Reception + Networking
🕕 6:00 - 7:30 p.m. | Panel Discussion + Q&A
📍 The Circuit | 1 Innovation Way, Woodstock, GA 30188

Please note: The panel discussion is intended for family business leaders and Family Enterprise Center members. We kindly ask that others interested in the topic reach out to our team at fec@kennesaw.edu for more information.


Discussion Sponsor

Venue Sponsor

Merit Financial Advisors Logo
Cherokee Office of Economic Development Logo

Price:

$75.00