Building a Marketing Roadmap for Your Family Business

Unlock the full potential of your family business with this strategic workshop focused on building a powerful marketing roadmap. This interactive session will walk family-owned businesses through the key steps of structuring a marketing strategy that connects with their target audience, engages them effectively, and drives initiatives that lead to successful marketing outcomes.

Led by Kara Hull, a seasoned executive marketing strategist, participants will:

• Learn the art of developing an authentic and relatable brand narrative, rooted in the values and legacy of your family business.
• Define and identify target customers to tailor their messaging and outreach.
• Explore various marketing channels and tactics, from traditional methods to digital strategies, to maximize budget and impact.
• Develop a marketing strategy brief as a practical framework to guide ongoing marketing efforts.

Whether you’re an established business owner or a newcomer, this workshop will provide practical insights and actionable steps for building a sustainable marketing strategy that can elevate your family business for generations to come.

Join us and walk away with the tools to enhance your brand, connect with your audience, and grow your family business with confidence!

Date:  Tuesday, April 29, 2025
Time:  Noon - 1:30 p.m . (Doors open at 11:30 a.m.)
Location:  Family Enterprise Center at KSU | 3207 Campus Loop Road, Kennesaw, GA 30144
Price: $35 | Lunch included. This event is free for Members of the Family Enterprise Center at KSU.