Executive Education FLEX - Customer Centricity (100% online)

Digital Badge in Customer Centricity

Lead instructor Dr. Jagdish Sheth, renowned scholar and internationally recognized thought leader who is known best for his expertise in consumer psychology, relationship marketing, competitive strategy and geopolitical analysis, guides you through the following key topics.

• Focus on the concept of customer-centric marketing and what it means to be a customer-centric organization. Gain knowledge in the following key topics
• the evolution of the marketing practice 
• the definition and strategic advantage of customer centricity,
• 10 strategies on how to integrate and organize marketing functions around the customer.

Use your new customer centric mindset and strategy to add value to your organization.  Ideal for sales managers and their teams or for emerging marketing professionals ready to step forward in their career.

For questions regarding this program or to enroll multiple people from the same firm, contact Jenifer Renshaw by email jrensha2@kennesaw.edu or by phone at 470-578-6050. Register below.